Iconic Doughnut Company to Leverage Cutting-Edge Digital Marketing Platform to Grow Brand in Australia
Dubai - May 29, 2008 – 100% privately owned Krispy Kreme Australia, Area Developer Australia & New Zealand for the iconic US Krispy Kreme Doughnut Company, one of the world’s best known and loved doughnut brands, has engaged Sputnik Agency, Australian entity of KIT digital as its online/digital marketing agency to help grow the next phase of the Krispy Kreme brand in Australia, as it approaches its five year milestone in the local market. <>
KIT digital provides IPTV enablement technology and video-centric interactive marketing solutions to global brands looking to communicate in new and innovative ways. Through Sputnik Agency, KIT digital’s marketing solutions division, Krispy Kreme Australia has already begun to reap the benefits of an aggressive, creative campaign designed to grow its online community.
To kick-off the partnership, Sputnik Agency developed a unique email campaign that incorporated the iconic Krispy Kreme Original Glazed™ doughnut, fashioned from the names of the Krispy Kreme Australia’s Facebook friends, to create an virtual “honour roll”. The campaign resulted in a groundswell of support for the opening of the company’s first Queensland stores, the fourth new market for Krispy Kreme Australia, generating an unprecedented dialogue with its loyal and expectant fan base.
“Krispy Kreme engaged Sputnik Agency/KIT digital as a strategic online marketing partner to service the brand positioning strategy long term, commencing with its recent new market launch,” said Gavin Campion, president of KIT digital.
“We created a ‘virtual’ doughnut with the names of the members of the ‘Bring Krispy Kreme to Queensland’ Facebook group and then utilized eMail marketing, postings and dialogue with the Facebook community to build word-of-mouth buzz and awareness of the store opening. The campaign resulted in a steady queue of eager customers on opening day and quadrupled our client’s database,” added Gavin.
“The online space is critical to our non-traditional marketing approach and in engaging Sputnik Agency/KIT Digital our prime objective is to build and foster our online community,” said Sylvia Jenson, PR Manager for Krispy Kreme Australia. “Sputnik Agency’s ideas and creative executions have exceeded expectation, increasing out database from 80,000 to 95,000 in less than three months!”
About KIT digital
KIT digital, Inc. (formerly ROO Group) is a leading, global provider of proprietary video distribution technologies and video-centric interactive marketing solutions. Through its end-to-end platform, KIT digital works closely with consumer brands and content providers to maximize the value of video content via the Internet. The KIT platform allows clients to publish, manage and distribute digital video content, build online communities and integrate advertising. In addition, enterprises can access approximately 100 KIT-syndicated channels and 40,000 KIT-syndicated videos. Through its wholly owned subsidiary, Sputnik Agency, the Company offers businesses a full range of interactive marketing solutions. KIT digital clients include News Corp., Verizon, K-Mart, Coles, NASDAQ, Hummer and RCS. KIT digital has principal offices in Dubai, Melbourne (Australia), New York, and London. For additional information, please visit www.kit-digital.com.
About Krispy Kreme Australia Pty Ltd
100 per cent Australian privately owned and operated company, Krispy Kreme Australia, has a proud history of being the first country outside of North America to make the premium quality doughnuts. Krispy Kreme Australia started producing the first hot Original Glazed doughnuts “down under” in 2003. In addition to this signature doughnut, Krispy Kreme Australia offers a range of quality treats including Krispy Kreme’s 15 doughnut varieties, fresh espresso coffee, premium Ice Kreme and old fashioned Milkshakes and Spiders. Krispy Kreme Australia currently has 48 company owned retail stores in NSW, ACT, QLD and VIC. Over the past nearly five years, Krispy Kreme Australia has helped to raise over $8 million for not-for-profit groups across Australia. On 19 June 2008, Krispy Kreme Australia will celebrate its 5th Birthday.
Certain statements in this document constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of KIT digital, Inc (”the Company”), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company’s future operating results are dependent upon many factors, including but not limited to the Company’s ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company’s control; and (iv) other risk factors discussed in the Company’s periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.
Media Contact:
Jonathan Cutler
Verse Communications
818.981.3023
jonathan@verseinc.com
